Here at New Plan Youth & Family Services, Inc, we are driven by a single goal; to do our part in making the world a better place for all. Our decision making process is informed by comprehensive empirical studies and high quality data evaluation. We strive to build productive relationships and make a positive impact with all of our pursuits.


Empowering individuals through prevention driven services that build community connections to resources. Provide assistance with crisis stabilization and other supportive services that enhance the quality of life for the families served.


Cleopatra Echols MSW APSW SAC-IT, Founder and Executive Director, of New Plan Youth & Family Services, Inc. is responsible for ensuring that the support provided to youth and families is aligned with the mission of the agency.  

Cleopatra Echols obtained her Graduate Degree from University of Wisconsin-Milwaukee and is a lifelong resident of the City of Milwaukee. Cleopatra has held direct service, volunteer service as well as leadership roles in the field of social services (publicly and privately) during her 20 plus year career. Cleopatra has experience in child welfare, adult protection services, contract monitoring, disability services, corrections, AODA counseling as well as community organizing.

Always working in effort to impact the stability, well- being, and growth of families. As well as the positive development of children.  Cleopatra has adopted a trauma informed, strengths based approach when providing service. Cleopatra believes that positive growth and stability of a community starts with the growth and stability of each person in that community.

“When we invest in others, we are investing in ourselves and collectively we impact everything around us.”


Collaborative & Innovative

Youth Link Program

AODA & Violence Prevention Program

The Youth Link program serves youth and their families in an effort to prevent and reduce AODA use/misuse and violence among the population. Youth Link involves the full family in education and supportive services by operating on the following tenants: Service to Self, Family & Community; Positive Social Opportunities; Educational & Experiential Development; and Connections to Information & Resources in the community

Now Enrolling. Click the link above to register 

Upcoming Events:

Prevention Week Activities

1st Annual Walk/Run: 5/13/2018 8-11 am

Field Day: 5/19/2018 9 am-2 pm

Free Community Education 

MH 1st Aid 5/22/18 8:30 am-5 pm

CPR, AED & Narcan 5/23/18  10 am-3 pm

Fire Prevention & Safety 6/13/18 11 am-noon

(See News & Views page for more info)


Support Services

Tackling the Issue

Most of our efforts in this area involve implementing family centered approaches and developing creative ways to aid families in achieving short terms goals related to employment, financial stability, health and access to long term support.

We evaluate our success in this field by gathering qualitative and quantitative data, and using that information to measure shifts and changes from our baseline measurements.

Education & Outreach

Making a Difference

Offering free community workshops that provide educational opportunities on topics having a direct impact on the health, safety and stability of the residents in the community.

We see every challenge as an opportunity. We are invested in an innovative approach that empowers our community and delivers the support they need, when they need it.

Community Development

Doing What’s Needed

Collaborating with other community agencies, schools and business to increase referrals for services and assist families with establishing and rebuilding their familial relationships, enhancing their financial stability and overall well being.

Through our Community Development, we have the potential to make a real and positive change in the community. This is one of our key areas of focus here at New Plan Youth & Family Services, Inc, and a source of much success for our Non Profit Organization. Get in touch with us today and see how you can lend a helping hand with this program.


Running Shoes

May 13, 2018 8-11 am

Substance Abuse & Mental Health Awareness Walk/Run

Join us for the 1st Annual Walk/Run Fundraiser. Walk with a team or sponsor a team. All proceeds support the work being done with youth and families in Milwaukee and surrounding areas.

Girls in Nature


Prevention Week Events

Join us for fun  activities aimed  to raise awareness of mental health and substance abuse issues in the community. 

Free educational workshops, family activities, Field Day (Get Active), refreshments, giveaways and fundraisers to support the Youth Link Program.


Tejuana King

President of the Board

Tejuana L. King, MSW, LCSW, CSAC, ICS, has over 23 years of experience in the Social Services field. She is currently a Program Supervisor for the Wisconsin Department of Corrections, where she has worked for over 10 years. Tejuana works with a population suffering from substance use disorders, as well as cognitive behavioral issues. In addition to this, Tejuana has work as a Psychotherapist, addressing various Mental Health disorders. Tejuana is a Life Member of Sigma Gamma Rho Sorority, Inc. where she spends a lot of her spare time volunteering. Tejuana, influences budding professionals in the field as  she often supports college students as well as seasoned professionals with mentoring, professional development and internship opportunities in effort to enhance their ability to provide quality support to the AODA and MH population.

John Beemster

Vice President

John is known in many industries as a professional waste chaser. Having spent two decades directing engineering transformations for dozens of companies in many industries, John has spearheaded design efforts that have eliminated over $500 million in non-value added expense from his clients’ bottom lines. Leveraging his strong engineering and statistical acumen, John has optimized over 1,300 inefficient corporate business processes for companies across the globe.
Born and raised in The Cream City, John is a decorated US Air Force veteran and a graduate with honors from the University of Maryland. After 23 years of travelling the world, John has reestablished his roots in Milwaukee. When he isn’t partnering with local businesses to perfect their document disposition strategy as the owner of a small records management company, John can be found coaching youth ice hockey (as well as dabbling in other volunteer activities that help make Milwaukee “a great place on a Great Lake”.)

Kimberly Beamon


Information Pending

Latifah Free


Information Pending

Anita Rush


Anita Rush obtained her Bachelor Degree from Springfield College.  Anita was born in Omaha, Nebraska and relocated to Milwaukee, Wisconsin at the age of six with her parents and siblings.  Anita served 4 years in the United States Air Force from 1983 through 1987 and was stationed at Edwards Air Force Base, California.  During her tour, she volunteered for Special Olympics activities and that is where her journey began working with youth.   Anita returned to Milwaukee, Wisconsin in 1993.  Anita has volunteered with community based organizations and held direct service and leadership positions in social service over the last 25 years.  Anita has experience in Long Term Care, My Choice Family Care and Health Management Organization.  Anita believes sometimes you plant the seed and sometimes you will need to water it.  Whenever there is occasion/moment to instill encouragement, hope and wisdom in youth, we need to seize the opportunity.  No one walk their journey of life alone; sometimes all it takes is ARK “acts of random kindness.”

Yolanda Bush

Board Member

Yolanda was born in Clarksdale, MS and was raised in the inner city of Milwaukee, WI where she has become a productive resident. Yolanda obtained a bachelor’s degree in Management of Criminal Justice from Concordia University and a certificate in Medical Billing & Coding from Anthem Career College.

Yolanda Bush has over 15 years of experience in working with children and families – through child welfare, delinquency court services, corrections, public school and foster care. Yolanda is currently employed by Milwaukee County at the Division of Youth and Family Services. Her position as a Human Service Worker in the Juvenile Probations department allows her to exemplify her passion for working with high risk children in the community. She is dedicated to advocating for youth who are involved in the Juvenile Justice System. Yolanda works hard daily to make a positive change in each youth’s life that she encounters. Yolanda has gained many recognitions during her employment for always going above and beyond to ensure growth amongst coworkers and the population she serves.

In addition, Yolanda is also a part time Family Support Specialist at Children’s Hospital of Wisconsin Community Services. In this role she helps to support parents, and their children who are placed in out of home care. Through education and mentoring Yolanda assists these parents with strengthening their family system. She is dedicated to empowering youth, providing crisis support and linking families to community resources.

 In her spare time, she enjoys spending time with her family and friends. Yolanda has always wanted to support individuals that may have disadvantages in life by uplifting them emotionally and assisting them in finding stability within their lives.

Bernadette Anderson

Board Member

Bernadette Anderson was born in St. Louis, Missouri. In her early teens her family moved to Milwaukee, Wisconsin. After graduating High School, she went to Milwaukee Business Training Institute (MBTI) and received a degree in Secretarial Methods. Later Mrs. Anderson went to Milwaukee Area Technical College (MATC) for Computers and Financial Accounting. She received her Associates in Business Management from Cardinal Stritch University. She also received her bachelor’s in human services, and Masters in Science and Business from Cardinal Stritch University. Mrs. Anderson is married with (4) four children and added to the family are 13 grandchildren.
She worked as an administrative assistant for 12 years then she was hired by Opportunities Industrialization Center of Greater Milwaukee (OIC-GM) non-profit. She worked fifteen and half years for that organization until they closed their doors in 2005.
While employed at OIC-GM she talked with the young men that came to get their GED and Mrs. Anderson realized that they were very intelligent and there was so much more to be offered to the young men to get them off the streets. This inspired Mrs. Anderson to start her business.  In 2004 Mrs. Anderson became the CEO/Founder of the 501 c 3 nonprofit organization The House of Kings and Priests, Inc. The mission of the organization is “to offer self-empowerment experience to young men between the age of 18-25 within the communities that promote positive attitudes and behaviors by empowering them to empower themselves-physically, emotionally and spiritually.”  In 2012 The House of Kings and Priests, Inc. incorporate a transitional house for young men aging out of foster care into the business.  Besides Mrs. Anderson business she has worked for New Concept Self Development Center from 2005-2010 as the Assistant Chief Financial Officer and the Job Coach in the Father’s Resource Center. Mrs. Anderson is certified as an Anger Management Facilitator for adolescents and adults through Anderson & Anderson, a Licensed Minister through Believers In Christ Ministries, Youth/Family Counselor for the First Time Juvenile Offenders Program (FTJOP), and in 1984 she started a for profit company for special event planning named Inspiration of Love-with the motto “Having an extravagant event without paying the cost”

Erilysbeth Arroyo De La Rosa

Youth Services Program Coordinator

Erilysbeth Arroyo De La Rosa was born in Milwaukee, WI but currently resides in Racine, WI where she is obtaining her Bachelor’s in Sociology and her minor in English at UW-Parkside. Erilysbeth has over 8 years of experience in working with children, youth & families through after school programs, summer programs, community organizations and church where she has worked effectively as a connection collaborating youth gatherings, activities and workshops. Erilysbeth is a very passionate person who is culturally aware and can use her positive, open nature to guide youth properly. In her spare time, she loves to go hiking with her family, going on outings with youth from her church every Sunday and going out on adventures.

Making A Difference


New Plan Youth & Family Services, Inc is in the business of changing and shaping lives. The work we do at our Non Profit Organization is aimed at providing a holistic approach to solving some of our society’s biggest challenges. We make sure our clients are empowered by creating opportunities for individuals and communities.

Activity, Material and/or Time donation

Social Skills & Enrichment Experiences

Improving Social Interactions via Group Activities. We would like to expand the range of activities we provide during down time in the center. Your donations can help! Drop of new or gently used activities or schedule a day to do a volunteer group activity with the youth.

Additional Support

Non School hours operations

We strive to have extended hours during school breaks as well as afterschool and weekends. We can not do this without the generous financial support of our donors. You Can Help!

Wish List:


Tickets to local activities 

Gift Cards

Healthy Snacks

Transportation: (bus tickets or vehicle donation) 

“Every man is guilty of all the good he did not do”



If you are registering your youth for the Youth Link Program.

Please leave your child(s) name and ages in the message box and write "Youth Link Registration" in the subject box . 

414-563-1170 Ext. 4


New Plan Youth & Family Services, Inc



414-563-1170 Ext. 4


6114 W Capitol Drive Milwaukee, WI, USA

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